Brand Rhino Shoe
Brand Story

RHINO SHOE is a well established and renowned brand of safety footwear started & developed by Safetyware Sdn. Bhd. Since 2006. In less than a decade time, it has grown to become a reputable brand of safety footwear which is trusted by tens of thousands of users in South East Asia region. RHINO SHOE has successfully carved an image of being a high quality safety footwear which offers ultimate comfort, rock-solid toughness elegant design and with affordable prices. Every pair of RHINO SHOE is hand made by highly skilled and experienced workers which pay the utmost attention and care to finest details, in fully equipped manufacturing facilities incorporated with the latest shoe making technology.

What makes RHINO SHOE difference is that, it is made with the users in mind. Countless of feedbacks were sought from users across different industries and the general consensus was that durable & comfortable safety footwear don’t come cheap, while cheap safety footwear are usually not durable or comfortable. Therefore, our team was determined to develop a solution to tackle the issue and the end-result was the introduction of RHINO SHOE – the answer for users who require safety footwear which are comfortable, durable, elegant, and yet are reasonably priced.

RHINO SHOE safety footwear is manufactured under stringent quality control systems certified to ISO 9001 standards and complied with international safety standards such as the European CE and Malaysian SIRIM standards. Currently RHINO SHOE is available in more than 30 countries throughout the world, distributed by our authorized distributors. Inspired to become one of the leading brands of safety footwear in the world, our team is committed to continuously improving the quality of RHINO SHOE. After all, we are a firm believer that if better is possible, good is not enough. That is the key spirit which drive the growth of RHINO SHOE to what it is today.

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Brand Tagline

Make Your Every Step SAFER

Brand History
Year 2006
  • Started RHINO SHOE brand of safety footwear.
  • Launched Classic and Ladies series.
Year 2007
  • The brand has successfully penetrated into more than 100 corporate customers.
Year 2008
  • Established more than 20 RHINO SHOE distributors throughout Malaysia.
Year 2009
  • Launched TPU series RHINO SHOE.
Year 2010
  • Started export of RHINO SHOE to Thailand, Vietnam and Philippines.
Year 2012
  • Launched Waterproof and Premium series.
Year 2013
  • Designed & invested in new TPU Series shoe mold, and launched the new TPU Series Rhino Shoe.
  • Exported to other South East Asia countries like Cambodia, Indonesia, Myanmar.
Year 2014
  • Started a new production line to produce safety shoe by using Direct Vulcanised Technology (DVT) which is the first in Malaysia.
  • Awarded 'Malaysia Brands' by Malaysia External Trade Development Corporation (MATRADE).
Year 2015
  • Exported to Dominican Republic, first customer in South America.
  • Imported Automated Shoe Making Machine from Italy.
Year 2016
  • Set up our own laboratory with a state of art of testing instrument.
  • Upgraded ISO 9001:2008 to ISO 9001:2015.
Year 2017
  • Expand current manufacturing site to 55,000sq.ft. new floor place with potential production capacity up to 1 million pairs of safety shoes per annum.
  • Research on double density nitrile rubber.
  • Launch 5 new series of RHINO SHOE including Ultranite Series, Premium Series, Queen Series, Ivory Series & ESD Series.
  • Planning on new rubber compounding facilities which will enable the offering of innovative shoe sole options, including customised sole color and special functionality such as ESD.