Brand Rhino Shoe
Brand Story

RHINO SHOE is a well established and renowned brand of safety footwear started & developed by Safetyware Sdn. Bhd. Since 2006. In less than a decade time, it has grown to become a reputable brand of safety footwear which is trusted by tens of thousands of users in South East Asia region. RHINO SHOE has successfully carved an image of being a high quality safety footwear which offers ultimate comfort, rock-solid toughness elegant design and with affordable prices. Every pair of RHINO SHOE is hand made by highly skilled and experienced workers which pay the utmost attention and care to finest details, in fully equipped manufacturing facilities incorporated with the latest shoe making technology.

What makes RHINO SHOE difference is that, it is made with the users in mind. Countless of feedbacks were sought from users across different industries and the general consensus was that durable & comfortable safety footwear don’t come cheap, while cheap safety footwear are usually not durable or comfortable. Therefore, our team was determined to develop a solution to tackle the issue and the end-result was the introduction of RHINO SHOE – the answer for users who require safety footwear which are comfortable, durable, elegant, and yet are reasonably priced.

RHINO SHOE safety footwear is manufactured under stringent quality control systems certified to ISO 9001 standards and complied with international safety standards such as the European CE and Malaysian SIRIM standards. Currently RHINO SHOE is available in more than 30 countries throughout the world, distributed by our authorized distributors. Inspired to become one of the leading brands of safety footwear in the world, our team is committed to continuously improving the quality of RHINO SHOE. After all, we are a firm believer that if better is possible, good is not enough. That is the key spirit which drive the growth of RHINO SHOE to what it is today.

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Brand Tagline

Make Your Every Step SAFER

Brand History
Year 2003
  • Started-off with rented office, about 3000 sqf., with 4 full-time Employees.
Year 2005
  • Branch Expansion in KL.
Year 2006
  • Product Range exceeded 3000 types.
  • Started RHINO SHOE brand of safety footwear.
  • Launched Classic and Ladies series.
Year 2007
  • The brand has successfully penetrated into more than 100 corporate customers.
Year 2008
  • Branch Expansion in JB.
  • Customer base exceeded 1000 customers.
  • Established more than 20 RHINO SHOE distributors throughout Malaysia.
Year 2009
  • Launched TPU series RHINO SHOE.
Year 2010
  • Branch Expansion in Melacca.
  • Incorporated Safetyware Industries Sdn. Bhd. & started production of safety apparels & safety signages.
  • ISO Certification for both Safetyware Sdn. Bhd. and Safetyware Industries Sdn. Bhd.
  • Awarded with Golden Bull Award – Winner of the Emerging SMEs.
  • Awarded with SME 100 Fast Moving Companies Award.
  • Started export of RHINO SHOE to Thailand, Vietnam and Philippines.
Year 2011
  • Move to new plant with build-up area of 20,000sqf.
  • Awarded with SME Recognition Award – Recognition of Outstanding Accomplishment and Contributions.
  • Awarded with Top 50 Enterprise Award – Winner of the 2nd Top 50 Enterprise Awards Malaysia.
  • Sales revenue exceeded RM 10 Million.
  • Incorporated Safetyware EHS Consultancy Sdn. Bhd. To venture into safety training & consultancy business.
  • Started Safety Apparels & Signage Manufacturing.
  • Product Brands exceeded 200.
  • Annual sales exceeded 30,000 pairs.
Year 2012
  • Branch Expansion in Singapore.
  • Awarded with Golden Bull Award – Winner of Outstanding SMEs.
  • Ernst &Young Award Top Nomimee.
  • Awarded with APEA – Most Promising Entrepreneurship Awards.
  • Awarded with Enterprise 50 – Malaysia's Enterprising Spirit.
  • With 65 full-time Employees.
  • Customer base exceeded 2,000 customers.
  • Established distribution network in more than 27 countries.
  • Launched Waterproof and Premium series.
Year 2013
  • Marked the 10th Anniversary of Safetyware Sdn. Bhd.
  • Branch Expansion in KL.
  • Incorporated Safetyware (UK) Limited in United Kingdom.
  • ISO certification for Safetyware Industries Sdn. Bhd., Safetyware EHS Consultancy Sdn. Bhd. & Safetyware (SG) Pte. Ltd.
  • Established distribution network in more than 30 countries.
  • Designed & invested in new TPU Series shoe mold, and launched the new TPU Series Rhino Shoe.
  • Annual sales exceeded 50,000 pairs.
  • Started the installation & testing of a new production line which will produce safety shoes using the direct vulcanizing technology (1st in Malaysia). The new production line is estimated to commence in middle of 2014.
Year 2014
  • Finalist of the Star Business Awards 2014 under the Best Brand Category.
  • Started a new production line to produce safety shoe by using Direct Vulcanised Technology (DVT).
  • Expanded the printing production by adding advanced Graphtec Plotter from Japan and also HP Latex Printer.
Year 2015
  • Safetyware Industries Sdn. Bhd. Is merged into Safetyware Sdn. Bhd. To form a bigger and better safety solutions provider.
  • Introduced a new brand  - QuickSign.
Year 2016
  • Start the construction of factory  expansion which will add another 55,000 sq. ft of production space.
  • Expanded the printing production by adding state-of-the-art Summa Flatbed Cutting Machine from Belgium.